PokerStars Inks WPT TV Sponsorship Deal

WPT, creator of the World Poker Tour, and PokerStars, the world’s largest online poker company, signed the first international television sponsorship deal for WPT Season VII, securing exclusive gaming sponsorship of selected broadcasts in Europe and the Americas.

Specifically, PokerStars receives title sponsorship, exclusive in-show educational or gaming site and brand integration in all WPT Season VII “original” episodes airing in Canada, Germany, Italy and Netherlands.

Additionally, PokerStars and WPTE will collaborate to create “localized” Spanish/Portuguese-language programs featuring native commentators for specific territories in Latin America. To date, WPT has successfully aired localized productions for previous seasons in France, UK, Philippines, South Korea and Macedonia.

“TV sponsorship is an important part of our business, so having the biggest company in the poker industry jump on board is an exciting way to start international distribution of Season VII,” said Steve Lipscomb, Founder and CEO. “We look forward to working with PokerStars as we roll out the latest WPT programming to fans in these territories.”

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